
Over the holidays, I enjoyed watching Pepsi, Where’s My Jet?, the Netflix four-episode documentary about John Leonard’s attempt to claim a Harrier fighter jet through the “Pepsi Stuff” promotion during the 1990s. Pepsi ultimately prevailed in the litigation that ensued when the soft-drink company denied Leonard’s claim. See Leonard v. Pepsico, Inc., 88 F. Supp.2d 116 (S.D.N.Y. 1999). Here are four thoughts that I had on the series as someone who practices consumer litigation.