Zenus Franklin

Zenus has wide-ranging experience with data governance and information technology, which brings a unique and vital perspective to his practice. He advises clients on data privacy matters, such as risk management, policy development, training, audits, website privacy policies and terms of use, website cookies, M&A due diligence, and data breach and incident response management. His expertise spans federal privacy regulations such as HIPAA, GLBA, FCRA, TCPA, FERPA, and COPPA, along with state laws governing the processing of personal information, such as the California Consumer Privacy Act and state Data Broker laws. Additionally, Zenus provides guidance to clients on global data privacy matters, including the GDPR.

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FTC’s Negative Option Rule Revived – Public Comment Period

By Zenus Franklin on April 2, 2026

Posted in Consumer Law

The Federal Trade Commission (FTC) is once again taking aim at its Negative Option Rule, signaling a renewed effort to address deceptive subscription and automatic renewal practices.

On March 11, 2026, the FTC released an Advance Notice of Proposed Rulemaking (ANPRM) seeking input on whether the rule should be updated to reflect today’s subscription‑driven marketplace. The agency emphasized that negative option programs continue to generate substantial consumer frustration, including more than 100,000 complaints over the past five years.Continue Reading FTC’s Negative Option Rule Revived – Public Comment Period

Increasing Litigation Related to Website Technology and Data Sharing

By Zenus Franklin & Scot Ganow on February 14, 2023

Posted in Class Action, Technology

Over the past year, there have been a growing number of lawsuits, including class actions, filed against website operators in various states — including California, Florida, Illinois, and Pennsylvania — for violations of state wiretapping laws or the Video Privacy Protection Act of 1988 (VPPA).

At a high level, these wiretapping lawsuits claim that the website intercepts website user and visitor information via session replay technology and other tracking technology in violation of certain state wiretapping laws. The states in which…

Taft’s Class Action Litigation attorneys invest their time and energy in managing the litigation process before it even begins. Our unique blend of premier legal knowledge, depth of litigation skill and experience, professional relationships, and attention to client goals enables us to deliver unparalleled class-action and multi-party litigation services tailored to each client’s needs. From state and federal courts to administrative proceedings, Taft takes the lead for clients and guides them through the process.

Taft Class Action & Consumer Insights

Zenus Franklin

FTC’s Negative Option Rule Revived – Public Comment Period

Increasing Litigation Related to Website Technology and Data Sharing

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